What is an automated market validation?

According to Harvard Business School, Market validation is the process of determining if there’s a need for your product or service in your target market. Validating these concepts enables you to reasonably predict whether people will spend to your product or service, and whether your business will be profitable. (Harvard Business School (HBS). What is Market Validation?, 2020)

This study attempts to automate the process by creating a validated model based on the SBCVM and a web-based application to validate your product/service concept.

Who can benefit from using an automated market validation?

Theoretically, Young enterpreneurs, Student practicioners, and Startup founders that don't have strong business skills can leverage our automated validation.

According to the World Health Organization, there is an increased health risk from engaging in phyisical community engagements in these trying times of pandemic¹, making market validation challenging in some areas, in tight lockdowns and/or from strict government regulations imposed on business entities. (1. World Health Organization. COVID-19 Global Risk Communication and Community Engagement Strategy, 2020)

How to use automated market validation?

The process consist of 3 basic steps:
1. Select startup type (Social, Tech, Scalable, Small)      
2. Answer 32 questions from the 4 dimensions (7-Market, 11-Customer, 7-Product/service, 7-Business)
3. Download and share results ! (You may also send us your feedback here)

After anwering, relevant supporting sources are shown as to why these are the results and to guide users in their next steps on either pursuing, pivoting or modifying their product/service concept.

Data privacy and Confidentiality

This web-based application does not store any personal information. Only answers and results from the market validation provided by the users can be downloaded and will be deleted once the user exits the website. You may visit our terms and conditions here.